Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

• 資料種別: 図書
• ISBN: 9780470504543 (cloth)
• タイトル: Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.
• 著者標目: Jeffery, Mark, 1965- ( 001262740 )典拠
• 出版事項: Hoboken, N.J. : John Wiley
• 出版年月日等: c2010.
• 出版年（W3CDTF）: 2010
• 数量: xxi, 298 p. : ill. ; 24 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Marketing research.; Marketing -- Mathematical models.; Marketing -- Case studies.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH413-B43
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011120638; http://id.ndl.go.jp/bib/000011120638
• LC control number: 2009035908; https://lccn.loc.gov/2009035908
• OCLC番号: 310400066; https://www.worldcat.org/oclc/310400066
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Essentials15 metrics to radically improve marketing performanceThe next level....
• 要約等: "Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage o...