Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

• Material Type: 図書
• ISBN: 9780470504543 (cloth)
• Title: Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.
• Author Heading: Jeffery, Mark, 1965- ( 001262740 )Authorities
• Publication, Distribution, etc.: Hoboken, N.J. : John Wiley
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xxi, 298 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing research.; Marketing -- Mathematical models.; Marketing -- Case studies.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B43
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011120638; http://id.ndl.go.jp/bib/000011120638
• LC Control Number: 2009035908; https://lccn.loc.gov/2009035908
• OCLC No.: 310400066; https://www.worldcat.org/oclc/310400066
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Essentials15 metrics to radically improve marketing performanceThe next level....
• Summary, etc.: "Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage o...