Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

• 資料種別: 図書
• ISBN: 9781844800001 (pbk.)
• タイトル: Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.
• 著者標目: Moutinho, Luiz.; Southern, G. (Geoff)
• 出版事項: Hampshire, U.K. : Cengage Learning EMEA
• 出版年月日等: c2010.
• 出版年（W3CDTF）: 2010
• 数量: xxii, 490 p. ; 26 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Marketing -- Management.; Strategic planning.; Marketing.; Strategisches Management.; Strategisch management.
• LCC: HF5414
• DDC: 658.802
• NDLC: DH411
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B117
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011181628; http://id.ndl.go.jp/bib/000011181628
• OCLC番号: 144524005; https://www.worldcat.org/oclc/144524005
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management2. Customer Focused ManagementPART II. Future Predict...
• 要約等: Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory...