Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

• Material Type: 図書
• ISBN: 9781844800001 (pbk.)
• Title: Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.
• Author Heading: Moutinho, Luiz.; Southern, G. (Geoff)
• Publication, Distribution, etc.: Hampshire, U.K. : Cengage Learning EMEA
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xxii, 490 p. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing -- Management.; Strategic planning.; Marketing.; Strategisches Management.; Strategisch management.
• LCC: HF5414
• DDC: 658.802
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B117
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011181628; http://id.ndl.go.jp/bib/000011181628
• OCLC No.: 144524005; https://www.worldcat.org/oclc/144524005
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management2. Customer Focused ManagementPART II. Future Predict...
• Summary, etc.: Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory...