Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.

• 資料種別: 図書
• ISBN: 9780521194501 (hardback); 9780521167376 (paperback)
• タイトル: Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.
• 版: Fully updated ed., New international ed.
• 著者標目: Donovan, Rob, 1944-; Henley, Nadine.
• 出版事項: Cambridge : Cambridge University Press; New York : Cambridge University Press
• 出版年月日等: 2010.
• 出版年（W3CDTF）: 2010
• 数量: xix, 504 p. : ill. ; 25 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Social marketing.; BUSINESS & ECONOMICS / Sales & Selling.
• LCC: HF5414
• DDC: 658.8
• NDLC: DH411
• 一般注記: Related URL: Cover image http: //assets.cambridge.org/97805211/94501/cover/9780521194501.jpg.
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B119
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011182021; http://id.ndl.go.jp/bib/000011182021
• LC control number: 2010039401; https://lccn.loc.gov/2010039401
• OCLC番号: 645673986; https://www.worldcat.org/oclc/645673986
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Social marketing and social changePrinciples of marketingSocial marketing and the environment...
• 要約等: "This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to...