Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.

• Material Type: 図書
• ISBN: 9780521194501 (hardback); 9780521167376 (paperback)
• Title: Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.
• Edition: Fully updated ed., New international ed.
• Author Heading: Donovan, Rob, 1944-; Henley, Nadine.
• Publication, Distribution, etc.: Cambridge : Cambridge University Press; New York : Cambridge University Press
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xix, 504 p. : ill. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Social marketing.; BUSINESS & ECONOMICS / Sales & Selling.
• LCC: HF5414
• DDC: 658.8
• NDLC: DH411
• Note (General): Related URL: Cover image http: //assets.cambridge.org/97805211/94501/cover/9780521194501.jpg.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B119
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011182021; http://id.ndl.go.jp/bib/000011182021
• LC Control Number: 2010039401; https://lccn.loc.gov/2010039401
• OCLC No.: 645673986; https://www.worldcat.org/oclc/645673986
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Social marketing and social changePrinciples of marketingSocial marketing and the environment...
• Summary, etc.: "This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to...