Sales management : a multinational perspective / [edited by] Paolo Guenzi & Susi Geiger.

• 資料種別: 図書
• ISBN: 9780230245952
• タイトル: Sales management : a multinational perspective / [edited by] Paolo Guenzi & Susi Geiger.
• 著者標目: Guenzi, Paolo.; Geiger, Susi.
• 出版事項: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• 出版年月日等: 2011.
• 出版年（W3CDTF）: 2011
• 数量: xxvii, 491 p. : ill. ; 26 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Sales management.; Selling.; Marketing.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Sales & Selling.; BUSINESS & ECONOMICS / Management.
• LCC: HF5438.4
• DDC: 658.8/1
• NDLC: DH441
• 一般注記: Related URL: Cover image http: //www.netread.com/jcusers/1388/2264860/image/lgcover.9780230245952.jpg.
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH441-B39
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011229154; http://id.ndl.go.jp/bib/000011229154
• LC control number: 2011003961; https://lccn.loc.gov/2011003961
• OCLC番号: 650213820; https://www.worldcat.org/oclc/650213820
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Machine generated contents noteIntroduction to Personal Selling and Sales Management; Paolo Guenzi, Bocconi University, ItalyPART I: Formulation of th...
• 要約等: "International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have fail...