Sales management : a multinational perspective / [edited by] Paolo Guenzi & Susi Geiger.

• Material Type: 図書
• ISBN: 9780230245952
• Title: Sales management : a multinational perspective / [edited by] Paolo Guenzi & Susi Geiger.
• Author Heading: Guenzi, Paolo.; Geiger, Susi.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xxvii, 491 p. : ill. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Sales management.; Selling.; Marketing.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Sales & Selling.; BUSINESS & ECONOMICS / Management.
• LCC: HF5438.4
• DDC: 658.8/1
• NDLC: DH441
• Note (General): Related URL: Cover image http: //www.netread.com/jcusers/1388/2264860/image/lgcover.9780230245952.jpg.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH441-B39
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011229154; http://id.ndl.go.jp/bib/000011229154
• LC Control Number: 2011003961; https://lccn.loc.gov/2011003961
• OCLC No.: 650213820; https://www.worldcat.org/oclc/650213820
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents noteIntroduction to Personal Selling and Sales Management; Paolo Guenzi, Bocconi University, ItalyPART I: Formulation of th...
• Summary, etc.: "International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have fail...