Brand relevance : making competitors irrelevant / David A. Aaker.

• 資料種別: 図書
• ISBN: 9780470613580
• タイトル: Brand relevance : making competitors irrelevant / David A. Aaker.
• 版: 1st ed.
• シリーズタイトル: The Jossey-Bass business & management series
• タイトル標目: Jossey-Bass business & management series.
• 著者標目: Aaker, David A ( 00430845 )典拠
• 出版事項: San Francisco, CA : Jossey-Bass
• 出版年月日等: c2011.
• 出版年（W3CDTF）: 2011
• 数量: xvi, 381 p. : ill. ; 24 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Brand name products.; Branding (Marketing); Technological innovations.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• 一般注記: Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-b.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-t.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1012/2010036007-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1013/2010036007-t.html.; Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1106/2010036007-b.html.
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B133
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011232566; http://id.ndl.go.jp/bib/000011232566
• LC control number: 2010036007; https://lccn.loc.gov/2010036007
• OCLC番号: 650215085; https://www.worldcat.org/oclc/650215085
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Winning the brand relevance battleUnderstanding brand relevance: categorizing, framing, consideration, and measurementChanging the retail landscape...
• 要約等: "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly...