Brand relevance : making competitors irrelevant / David A. Aaker.

• Material Type: 図書
• ISBN: 9780470613580
• Title: Brand relevance : making competitors irrelevant / David A. Aaker.
• Edition: 1st ed.
• Series Title: The Jossey-Bass business & management series
• Title Heading: Jossey-Bass business & management series.
• Author Heading: Aaker, David A ( 00430845 )Authorities
• Publication, Distribution, etc.: San Francisco, CA : Jossey-Bass
• Publication Date: c2011.
• Publication Date (W3CDTF): 2011
• Extent: xvi, 381 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Brand name products.; Branding (Marketing); Technological innovations.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• Note (General): Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-b.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1109/2010036007-t.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1012/2010036007-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1013/2010036007-t.html.; Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1106/2010036007-b.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B133
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011232566; http://id.ndl.go.jp/bib/000011232566
• LC Control Number: 2010036007; https://lccn.loc.gov/2010036007
• OCLC No.: 650215085; https://www.worldcat.org/oclc/650215085
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Winning the brand relevance battleUnderstanding brand relevance: categorizing, framing, consideration, and measurementChanging the retail landscape...
• Summary, etc.: "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly...