Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization

• 資料種別: 図書
• ISBN: 9781137333315 (hardback); 1137333316 (hardback)
• タイトル: Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization
• 著者・編者: Carlos J. Torelli.
• 版: First edition.
• 著者標目: Torelli, Carlos J.
• 出版事項: New York, NY : Palgrave Macmillan (出版)
• 出版年月日等: 2013.
• 出版年（W3CDTF）: 2013
• 数量: xi, 181 pages
• 形態の詳細: illustrations
• 大きさ: 23 cm
• 出版地（国名コード）: US
• 本文の言語コード: eng
• ジャンル・形式用語: Cross-cultural studies.
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Branding (Marketing)--Cross-cultural studies.; Brand name products--Cross-cultural studies.; Consumers--Cross-cultural studies.; Consumer behavior--Cross-cultural studies.; Brand name products.; Branding (Marketing); Consumer behavior.; Consumers.; Unternehmen.; Markenpolitik.; Globalisierung.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B181
• 関連情報（URI）: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137331953
• 関連情報（DOI）: 10.1057/9781137331953
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 024987362; http://id.ndl.go.jp/bib/024987362
• LC control number: 2013025820; https://lccn.loc.gov/2013025820
• OCLC番号: 852763588; https://www.worldcat.org/oclc/852763588
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: Machine generated contents note: Section 1 Understanding Brands and Their Cultural Meanings1.Brands and Models of Brand Equity2.Cultural Equity...
• 要約等: With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., br...