Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization

• Material Type: 図書
• ISBN: 9781137333315 (hardback); 1137333316 (hardback)
• Title: Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization
• Author/Editor: Carlos J. Torelli.
• Edition: First edition.
• Author Heading: Torelli, Carlos J.
• Publication, Distribution, etc.: New York, NY : Palgrave Macmillan (出版)
• Publication Date: 2013.
• Publication Date (W3CDTF): 2013
• Extent: xi, 181 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: Cross-cultural studies.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing)--Cross-cultural studies.; Brand name products--Cross-cultural studies.; Consumers--Cross-cultural studies.; Consumer behavior--Cross-cultural studies.; Brand name products.; Branding (Marketing); Consumer behavior.; Consumers.; Unternehmen.; Markenpolitik.; Globalisierung.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B181
• Related Material (URI): http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137331953
• Related Material (DOI): 10.1057/9781137331953
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024987362; http://id.ndl.go.jp/bib/024987362
• LC Control Number: 2013025820; https://lccn.loc.gov/2013025820
• OCLC No.: 852763588; https://www.worldcat.org/oclc/852763588
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents note: Section 1 Understanding Brands and Their Cultural Meanings1.Brands and Models of Brand Equity2.Cultural Equity...
• Summary, etc.: With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., br...