Candidate-centered campaigns : political messages, winning personalities, and personal appeals

• 資料種別: 図書
• ISBN: 9781137398604 (hardback); 1137398604 (hardback)
• タイトル: Candidate-centered campaigns : political messages, winning personalities, and personal appeals
• 著者・編者: Brian Arbour.
• 著者標目: Arbour, Brian.
• 出版事項: New York, NY : Palgrave Macmillan (出版)
• 出版年月日等: [2014]
• 出版年（W3CDTF）: 2014
• 数量: xvii, 204 pages
• 大きさ: 23 cm
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Political campaigns--United States--Psychological aspects.; Political candidates--United States--Psychology.; Personality and politics--United States.; Political psychology--United States.; Campaign management--United States.; POLITICAL SCIENCE--Political Process--Elections.; POLITICAL SCIENCE--History & Theory.; POLITICAL SCIENCE--Political Process--Leadership.
• LCC: JK2281
• DDC: 324.70973
• NDLC: AU-251; A257
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: AU-251-B295
• 関連情報: Cover image; http://www.netread.com/jcusers2/bk1388/604/9781137398604/image/lgcover.9781137398604.jpg
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 025421688; http://id.ndl.go.jp/bib/025421688
• LC control number: 2014002925; https://lccn.loc.gov/2014002925
• OCLC番号: 873726277; https://www.worldcat.org/oclc/873726277
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: The Role of the Candidate in Campaign MessagesWhy Campaigns Use Candidate-Centered MessagesCandidates and Campaign Planning...
• 要約等: "Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about ca...