Candidate-centered campaigns : political messages, winning personalities, and personal appeals

• Material Type: 図書
• ISBN: 9781137398604 (hardback); 1137398604 (hardback)
• Title: Candidate-centered campaigns : political messages, winning personalities, and personal appeals
• Author/Editor: Brian Arbour.
• Author Heading: Arbour, Brian.
• Publication, Distribution, etc.: New York, NY : Palgrave Macmillan (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: xvii, 204 pages
• Size: 23 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Political campaigns--United States--Psychological aspects.; Political candidates--United States--Psychology.; Personality and politics--United States.; Political psychology--United States.; Campaign management--United States.; POLITICAL SCIENCE--Political Process--Elections.; POLITICAL SCIENCE--History & Theory.; POLITICAL SCIENCE--Political Process--Leadership.
• LCC: JK2281
• DDC: 324.70973
• NDLC: AU-251; A257
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: AU-251-B295
• Related Material: Cover image; http://www.netread.com/jcusers2/bk1388/604/9781137398604/image/lgcover.9781137398604.jpg
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025421688; http://id.ndl.go.jp/bib/025421688
• LC Control Number: 2014002925; https://lccn.loc.gov/2014002925
• OCLC No.: 873726277; https://www.worldcat.org/oclc/873726277
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The Role of the Candidate in Campaign MessagesWhy Campaigns Use Candidate-Centered MessagesCandidates and Campaign Planning...
• Summary, etc.: "Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about ca...