Rethinking place branding : comprehensive brand development for cities and regions

• 資料種別: 図書
• ISBN: 9783319124230 (print)
• タイトル: Rethinking place branding : comprehensive brand development for cities and regions
• 著者・編者: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
• 著者標目: Kavaratzis, Mihalis.; Warnaby, Gary ( 001103944 )典拠; Ashworth, Gregory John ( 00462514 )典拠
• 出版事項: Cham [Switzerland] : Springer (出版)
• 出版年月日等: [2015]; 著作権日付 : © 2015
• 出版年（W3CDTF）: 2015
• 数量: xii, 248 pages
• 大きさ: 24 cm
• 出版地（国名コード）: CH
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Branding (Marketing); Place marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior
• LCC: HF5415.1255
• DDC: 658.827
• NDLC: DH411
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B188
• 関連情報（DOI）: 10.1007/978-3-319-12424-7
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 026017248; http://id.ndl.go.jp/bib/026017248
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: The Need to Rethink Place BrandingRethinking the Place Branding ConstructRethinking the Place Product from the Perspective of the Service-Dominant Log...
• 要約等: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribu...