Rethinking place branding : comprehensive brand development for cities and regions

• Material Type: 図書
• ISBN: 9783319124230 (print)
• Title: Rethinking place branding : comprehensive brand development for cities and regions
• Author/Editor: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
• Author Heading: Kavaratzis, Mihalis.; Warnaby, Gary ( 001103944 )Authorities; Ashworth, Gregory John ( 00462514 )Authorities
• Publication, Distribution, etc.: Cham [Switzerland] : Springer (出版)
• Publication Date: [2015]; 著作権日付 : © 2015
• Publication Date (W3CDTF): 2015
• Extent: xii, 248 pages
• Size: 24 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing); Place marketing.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior
• LCC: HF5415.1255
• DDC: 658.827
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH411-B188
• Related Material (DOI): 10.1007/978-3-319-12424-7
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026017248; http://id.ndl.go.jp/bib/026017248
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The Need to Rethink Place BrandingRethinking the Place Branding ConstructRethinking the Place Product from the Perspective of the Service-Dominant Log...
• Summary, etc.: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribu...