Political marketing and the 2015 UK general election

• 資料種別: 図書
• ISBN: 1137584394; 9781137584397; 9781137584403; 1137584408
• タイトル: Political marketing and the 2015 UK general election
• 著者・編者: editors, Darren G. Lilleker, Mark Pack.
• シリーズタイトル: Palgrave studies in political marketing and management; Palgrave pivot
• タイトル標目: Palgrave studies in political marketing and management.
• 著者標目: Lilleker, Darren G ( 01226870 )典拠; Pack, Mark.
• 出版事項: London : Palgrave Macmillan (出版)
• 出版年月日等: 2016.
• 出版年（W3CDTF）: 2016
• 数量: xi, 151 pages
• 形態の詳細: illustrations
• 大きさ: 22 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Great Britain. Parliament--Elections, 2015.; Great Britain. Parliament.; Advertising, Political--Great Britain.; Political campaigns--Great Britain.; Campaign management--Great Britain.; Marketing--Political aspects--Great Britain.; Elections.
• LCC: JN956
• DDC: 324.9410905
• NDLC: AG-251; A251
• 対象利用者: 一般
• 所蔵機関: 国立国会図書館
• 請求記号: AG-251-B41
• 別の記録形式: View this book online, via DawsonERA, both on- and off-campus; https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781137584403
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 027966552; http://id.ndl.go.jp/bib/027966552
• LC control number: 2016940974; https://lccn.loc.gov/2016940974
• OCLC番号: 934194863; https://www.worldcat.org/oclc/934194863
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: Election strategies, campaign themes and target voters / Andrew MullenManifestos as an extended branding campaign / Andrew WhiteParty branding : a cas...
• 要約等: This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent...