Political marketing and the 2015 UK general election

• Material Type: 図書
• ISBN: 1137584394; 9781137584397; 9781137584403; 1137584408
• Title: Political marketing and the 2015 UK general election
• Author/Editor: editors, Darren G. Lilleker, Mark Pack.
• Series Title: Palgrave studies in political marketing and management; Palgrave pivot
• Title Heading: Palgrave studies in political marketing and management.
• Author Heading: Lilleker, Darren G ( 01226870 )Authorities; Pack, Mark.
• Publication, Distribution, etc.: London : Palgrave Macmillan (出版)
• Publication Date: 2016.
• Publication Date (W3CDTF): 2016
• Extent: xi, 151 pages
• Other physical details: illustrations
• Size: 22 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Great Britain. Parliament--Elections, 2015.; Great Britain. Parliament.; Advertising, Political--Great Britain.; Political campaigns--Great Britain.; Campaign management--Great Britain.; Marketing--Political aspects--Great Britain.; Elections.
• LCC: JN956
• DDC: 324.9410905
• NDLC: AG-251; A251
• Target Audience: 一般
• Holding library: 国立国会図書館
• Call No.: AG-251-B41
• Has Format: View this book online, via DawsonERA, both on- and off-campus; https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781137584403
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 027966552; http://id.ndl.go.jp/bib/027966552
• LC Control Number: 2016940974; https://lccn.loc.gov/2016940974
• OCLC No.: 934194863; https://www.worldcat.org/oclc/934194863
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Election strategies, campaign themes and target voters / Andrew MullenManifestos as an extended branding campaign / Andrew WhiteParty branding : a cas...
• Summary, etc.: This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent...