Political marketing and management in the 2017 New Zealand election

• 資料種別: 図書
• ISBN: 3319942972; 9783319942971
• ISBN（エラーコード）: 9783319942988 (PDF ebook)
• タイトル: Political marketing and management in the 2017 New Zealand election
• 著者・編者: Jennifer Lees-Marshment, editor.
• シリーズタイトル: Palgrave studies in political marketing and management
• タイトル標目: Palgrave studies in political marketing and management.
• 著者標目: Lees-Marshment, Jennifer.
• 出版事項: Cham, Switzerland : Palgrave Macmillan (出版)
• 出版年月日等: [2018]; 著作権日付 : ©2018
• 出版年（W3CDTF）: 2018
• 数量: xvi, 158 pages
• 形態の詳細: illustrations
• 大きさ: 22 cm.
• 出版地（国名コード）: CH
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: New Zealand. Parliament--Elections, 2017.; Government publicity--New Zealand.; Political campaigns--New Zealand.; Elections--New Zealand.; Communication in politics--New Zealand.; Campaign management--New Zealand.; Public relations and politics--New Zealand.
• LCC: JQ5892
• DDC: 324.9/93/0412
• NDLC: AN3-251; A251
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: AN3-251-B3
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 029282423; http://id.ndl.go.jp/bib/029282423
• OCLC番号: 1037806968; https://www.worldcat.org/oclc/1037806968
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: Introduction: political marketing and management in New ZealandVote compass NZ 2017: marketing insights into public views on policy and leadersPolitic...
• 要約等: "This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacin...