Political marketing and management in the 2017 New Zealand election

• Material Type: 図書
• ISBN: 3319942972; 9783319942971
• ISBN (error code): 9783319942988 (PDF ebook)
• Title: Political marketing and management in the 2017 New Zealand election
• Author/Editor: Jennifer Lees-Marshment, editor.
• Series Title: Palgrave studies in political marketing and management
• Title Heading: Palgrave studies in political marketing and management.
• Author Heading: Lees-Marshment, Jennifer.
• Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan (出版)
• Publication Date: [2018]; 著作権日付 : ©2018
• Publication Date (W3CDTF): 2018
• Extent: xvi, 158 pages
• Other physical details: illustrations
• Size: 22 cm.
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: New Zealand. Parliament--Elections, 2017.; Government publicity--New Zealand.; Political campaigns--New Zealand.; Elections--New Zealand.; Communication in politics--New Zealand.; Campaign management--New Zealand.; Public relations and politics--New Zealand.
• LCC: JQ5892
• DDC: 324.9/93/0412
• NDLC: AN3-251; A251
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: AN3-251-B3
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029282423; http://id.ndl.go.jp/bib/029282423
• OCLC No.: 1037806968; https://www.worldcat.org/oclc/1037806968
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: political marketing and management in New ZealandVote compass NZ 2017: marketing insights into public views on policy and leadersPolitic...
• Summary, etc.: "This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacin...