Celebrity and the American political process : integrated marketing communication

• 資料種別: 図書
• ISBN: 9781498579728 hardcover; 1498579728 hardcover; 9781498579742 paperback; 1498579744 paperback
• ISBN（エラーコード）: 9781498579735 electronic publication
• タイトル: Celebrity and the American political process : integrated marketing communication
• 著者・編者: Jennifer Brubaker
• シリーズタイトル: Integrated marketing communication
• タイトル標目: Integrated marketing communication (Lanham, Md.)
• 著者標目: Brubaker, Jennifer, 1976-
• 出版事項: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc. (出版)
• 出版年月日等: [2021]
• 出版年（W3CDTF）: 2021
• 数量: xvi, 121 pages
• 形態の詳細: illustrations (black and white)
• 大きさ: 24 cm
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Communication in politics--United States; Advertising, Political--United States; Endorsements in advertising--Political aspects--United States; Celebrities--Political activity--United States; Advertising, Political.; Celebrities--Political activity.; Communication in politics.; United States.
• LCC: JA85.2.U6
• DDC: 324.7/30973
• NDLC: A16
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index
• 所蔵機関: 国立国会図書館
• 請求記号: A16-D76
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 031248995; http://id.ndl.go.jp/bib/031248995
• LC control number: 2020030810; https://lccn.loc.gov/2020030810
• OCLC番号: 1176317705; https://www.worldcat.org/oclc/1176317705
• 目録規則: RDA
• 整理区分コード: 211

• 要約等: "This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political s...