Celebrity and the American political process : integrated marketing communication

• Material Type: 図書
• ISBN: 9781498579728 hardcover; 1498579728 hardcover; 9781498579742 paperback; 1498579744 paperback
• ISBN (error code): 9781498579735 electronic publication
• Title: Celebrity and the American political process : integrated marketing communication
• Author/Editor: Jennifer Brubaker
• Series Title: Integrated marketing communication
• Title Heading: Integrated marketing communication (Lanham, Md.)
• Author Heading: Brubaker, Jennifer, 1976-
• Publication, Distribution, etc.: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc. (出版)
• Publication Date: [2021]
• Publication Date (W3CDTF): 2021
• Extent: xvi, 121 pages
• Other physical details: illustrations (black and white)
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Communication in politics--United States; Advertising, Political--United States; Endorsements in advertising--Political aspects--United States; Celebrities--Political activity--United States; Advertising, Political.; Celebrities--Political activity.; Communication in politics.; United States.
• LCC: JA85.2.U6
• DDC: 324.7/30973
• NDLC: A16
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: A16-D76
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031248995; http://id.ndl.go.jp/bib/031248995
• LC Control Number: 2020030810; https://lccn.loc.gov/2020030810
• OCLC No.: 1176317705; https://www.worldcat.org/oclc/1176317705
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political s...