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図書

Celebrity and the American political process : integrated marketing communication (Integrated marketing communication)

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Celebrity and the American political process : integrated marketing communication

(Integrated marketing communication)

Call No. (NDL)
A16-D76
Bibliographic ID of National Diet Library
031248995
Material type
図書
Author
Jennifer Brubaker
Publisher
Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc.
Publication date
[2021]
Material Format
Paper
Capacity, size, etc.
xvi, 121 pages ; 24 cm
NDC
-
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Notes on use

Other physical details:

illustrations (black and white)

Detailed bibliographic record

Summary, etc.:

"This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political s...

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Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type
図書
ISBN
9781498579728 hardcover
1498579728 hardcover
9781498579742 paperback
1498579744 paperback
ISBN (error code)
9781498579735 electronic publication
Author/Editor
Jennifer Brubaker
Publication Date
[2021]
Publication Date (W3CDTF)
2021
Extent
xvi, 121 pages
Other physical details
illustrations (black and white)
Size
24 cm
Place of Publication (Country Code)
US
Text Language Code
eng
Content Type
text
Media Type
unmediated
Carrier Type
volume
NDLC
Target Audience
一般
Note (Bibliography)
Includes bibliographical references and index
Holding library
国立国会図書館
Call No.
A16-D76
Data Provider (Database)
国立国会図書館 : 国立国会図書館蔵書
Bibliographic ID (NDL)
031248995
Cataloging Rule
RDA
Bibliographic Record Category (NDL)
211