Building corporate identity, image and reputation in the digital era

• 資料種別: 図書
• ISBN: 9780367531232 hardcover; 9781003080572 electronic book; 100308057X electronic book; 9781000382211 electronic book; 1000382214 electronic book; 9781000382174 electronic book; 1000382176 electronic book
• タイトル: Building corporate identity, image and reputation in the digital era
• 著者・編者: edited by TC Melewar, Charles Dennis and Pantea Foroudi
• シリーズタイトル: Routledge studies in marketing ; 17
• タイトル標目: Routledge studies in marketing ; 17
• 著者標目: Melewar, T. C.; Dennis, Charles (Charles E.); Foroudi, Pantea, 1974-
• 出版事項: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• 出版年月日等: 2022; 著作権日付 : ©2022
• 出版年（W3CDTF）: 2022
• 数量: xvii, 553 pages
• 形態の詳細: illustrations
• 大きさ: 24 cm
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Corporate image; Branding (Marketing); Reputation; Communication in marketing; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Marketing / Industrial; BUSINESS & ECONOMICS / Marketing / Research; Communication in marketing.; Corporate image.; Reputation.
• LCC: HD59.2
• DDC: 659.2/85
• NDLC: DH411
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-D15
• 関連情報（DOI）: 10.4324/9781003080572
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 031385965; http://id.ndl.go.jp/bib/031385965
• LC control number: 2020051396; https://lccn.loc.gov/2020051396
• 目録規則: RDA
• 整理区分コード: 211

• 要約等: "Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. Thi...