Building corporate identity, image and reputation in the digital era

• Material Type: 図書
• ISBN: 9780367531232 hardcover; 9781003080572 electronic book; 100308057X electronic book; 9781000382211 electronic book; 1000382214 electronic book; 9781000382174 electronic book; 1000382176 electronic book
• Title: Building corporate identity, image and reputation in the digital era
• Author/Editor: edited by TC Melewar, Charles Dennis and Pantea Foroudi
• Series Title: Routledge studies in marketing ; 17
• Title Heading: Routledge studies in marketing ; 17
• Author Heading: Melewar, T. C.; Dennis, Charles (Charles E.); Foroudi, Pantea, 1974-
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2022; 著作権日付 : ©2022
• Publication Date (W3CDTF): 2022
• Extent: xvii, 553 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Corporate image; Branding (Marketing); Reputation; Communication in marketing; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Marketing / Industrial; BUSINESS & ECONOMICS / Marketing / Research; Communication in marketing.; Corporate image.; Reputation.
• LCC: HD59.2
• DDC: 659.2/85
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D15
• Related Material (DOI): 10.4324/9781003080572
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031385965; http://id.ndl.go.jp/bib/031385965
• LC Control Number: 2020051396; https://lccn.loc.gov/2020051396
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. Thi...