Covid-19, technology and marketing : moving forward and the new normal

• 資料種別: 図書
• ISBN: 9789811614415; 9789811614422 (electronic bk.); 9811614423 (electronic bk.); 9811614415
• タイトル: Covid-19, technology and marketing : moving forward and the new normal
• 著者・編者: Vanessa Ratten, Park Thaichon, editors
• 著者標目: Ratten, Vanessa; Thaichon, Park
• 出版事項: Singapore : Palgrave Macmillan (出版)
• 出版年月日等: [2021]
• 出版年（W3CDTF）: 2021
• 数量: xiv, 161 pages
• 形態の詳細: illustrations (black and white)
• 大きさ: 22 cm
• 出版地（国名コード）: SG
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Marketing--Management; Marketing--Technological innovations; COVID-19 (Disease)--Economic aspects; COVID-19 (Disease)--Economic aspects.; Marketing--Management.; Marketing--Technological innovations.
• LCC: HF5415.1265
• DDC: 658.8
• NDLC: DH411
• 対象利用者: 一般
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-D21
• 関連情報（DOI）: 10.1007/978-981-16-1442-2
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 031559689; http://id.ndl.go.jp/bib/031559689
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: 1.Covid-19, technology and marketingChapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomesChapter 3. The Importance ...
• 要約等: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories ...