Covid-19, technology and marketing : moving forward and the new normal

• Material Type: 図書
• ISBN: 9789811614415; 9789811614422 (electronic bk.); 9811614423 (electronic bk.); 9811614415
• Title: Covid-19, technology and marketing : moving forward and the new normal
• Author/Editor: Vanessa Ratten, Park Thaichon, editors
• Author Heading: Ratten, Vanessa; Thaichon, Park
• Publication, Distribution, etc.: Singapore : Palgrave Macmillan (出版)
• Publication Date: [2021]
• Publication Date (W3CDTF): 2021
• Extent: xiv, 161 pages
• Other physical details: illustrations (black and white)
• Size: 22 cm
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management; Marketing--Technological innovations; COVID-19 (Disease)--Economic aspects; COVID-19 (Disease)--Economic aspects.; Marketing--Management.; Marketing--Technological innovations.
• LCC: HF5415.1265
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Holding library: 国立国会図書館
• Call No.: DH411-D21
• Related Material (DOI): 10.1007/978-981-16-1442-2
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031559689; http://id.ndl.go.jp/bib/031559689
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: 1.Covid-19, technology and marketingChapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomesChapter 3. The Importance ...
• Summary, etc.: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories ...