Elgar encyclopedia of city and place branding

• 資料種別: 図書
• ISBN: 9781035319633 cased; 1035319632; 9781035319640 eBook; 1035319640; 9781035370207 ePub; 1035370204
• タイトル: Elgar encyclopedia of city and place branding
• 著者・編者: edited by Eduardo Oliveira, Efe Sevin, Emma Björner
• シリーズタイトル: Elgar encyclopedias in the social sciences
• 著者標目: Silva, Eduardo Henrique Oliveira da; Sevin, Efe; Björner, Emma
• 出版事項: Cheltenham, UK : Edward Elgar (出版); Northampton, MA, USA : Edward Elgar (出版)
• 出版年月日等: [2025]
• 出版年（W3CDTF）: 2025
• 数量: xv, 463 pages
• 大きさ: 25 cm
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• ジャンル・形式用語: encyclopedias.; Encyclopedias.; Encyclopédies.
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Place marketing--Encyclopedias; Branding (Marketing)--Encyclopedias; Branding (Marketing); Stratégie de marque; Stratégie de marque--Encyclopédies; branding.; Place marketing.
• LCC: HF5415.1257
• DDC: 658.8/27
• NDLC: DH411
• 対象利用者: 一般
• 資料の内容に関する注記: "This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research. Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges."
• 書誌注記: Includes bibliographical references
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-D43
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 033955110; http://id.ndl.go.jp/bib/033955110
• LC control number: 2025934965; https://lccn.loc.gov/2025934965
• OCLC番号: 1533179830; https://www.worldcat.org/oclc/1533179830
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: 1 Anholt Nation Brands Index and Anholt-GMI City Brands Index (Simon Anholt)2 Artificial intelligence (Filipe Roquette)3 Arts-based research methods (...