Elgar encyclopedia of city and place branding

• Material Type: 図書
• ISBN: 9781035319633 cased; 1035319632; 9781035319640 eBook; 1035319640; 9781035370207 ePub; 1035370204
• Title: Elgar encyclopedia of city and place branding
• Author/Editor: edited by Eduardo Oliveira, Efe Sevin, Emma Björner
• Series Title: Elgar encyclopedias in the social sciences
• Author Heading: Silva, Eduardo Henrique Oliveira da; Sevin, Efe; Björner, Emma
• Publication, Distribution, etc.: Cheltenham, UK : Edward Elgar (出版); Northampton, MA, USA : Edward Elgar (出版)
• Publication Date: [2025]
• Publication Date (W3CDTF): 2025
• Extent: xv, 463 pages
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Genre/Form Terms: encyclopedias.; Encyclopedias.; Encyclopédies.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Place marketing--Encyclopedias; Branding (Marketing)--Encyclopedias; Branding (Marketing); Stratégie de marque; Stratégie de marque--Encyclopédies; branding.; Place marketing.
• LCC: HF5415.1257
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Content): "This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research. Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges."
• Note (Bibliography): Includes bibliographical references
• Holding library: 国立国会図書館
• Call No.: DH411-D43
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 033955110; http://id.ndl.go.jp/bib/033955110
• LC Control Number: 2025934965; https://lccn.loc.gov/2025934965
• OCLC No.: 1533179830; https://www.worldcat.org/oclc/1533179830
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: 1 Anholt Nation Brands Index and Anholt-GMI City Brands Index (Simon Anholt)2 Artificial intelligence (Filipe Roquette)3 Arts-based research methods (...