Total market American : race, data, and advertising

• 資料種別: 図書
• ISBN: 9781478029151 hardcover; 1478029153 hardcover; 9781478032540 paperback; 1478032545 paperback
• ISBN（エラーコード）: 9781478061359 electronic book
• タイトル: Total market American : race, data, and advertising
• 著者・編者: Marcel Rosa-Salas
• 著者標目: Rosa-Salas, Marcel
• 出版事項: Durham : Duke University Press (出版)
• 出版年月日等: 2025; 著作権日付 : ©2025
• 出版年（W3CDTF）: 2025
• 数量: 190 pages
• 形態の詳細: illustrations
• 大きさ: 24 cm
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 表現種別: text
• 機器種別: unmediated
• キャリア種別: volume
• 件名標目: Advertising--Social aspects--United States; Advertising--Moral and ethical aspects--United States; Racism--United States; Marketing--Social aspects--United States; Consumer behavior--United States; African Americans in advertising--History; Human behavior; Publicité--Aspect social--États-Unis; Marketing--Aspect social--États-Unis; Noirs américains dans la publicité--Histoire; Comportement humain; human behavior.; Advertising--Social aspects; Advertising--Moral and ethical aspects; African Americans in advertising; Consumer behavior; Marketing--Social aspects; Racism; United States
• LCC: HF5813.U6
• DDC: 659.10973
• NDLC: DH428
• 対象利用者: 一般
• 書誌注記: Includes bibliographical references and index
• 所蔵機関: 国立国会図書館
• 請求記号: DH428-D7
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 034112530; http://id.ndl.go.jp/bib/034112530
• LC control number: 2024060617; https://lccn.loc.gov/2024060617
• OCLC番号: 1509186432; https://www.worldcat.org/oclc/1509186432
• 目録規則: RDA
• 整理区分コード: 211

• 内容細目: American Advertising's Racial Information SystemThe General Market: On the Commercial Construction of American WhitenessMulticultural Strategy and the...
• 要約等: "In Total Market American, Marcel Rosa-Salas delves into the US advertising industry to uncover how marketing strategies reinforce racialized percepti...