Total market American : race, data, and advertising

• Material Type: 図書
• ISBN: 9781478029151 hardcover; 1478029153 hardcover; 9781478032540 paperback; 1478032545 paperback
• ISBN (error code): 9781478061359 electronic book
• Title: Total market American : race, data, and advertising
• Author/Editor: Marcel Rosa-Salas
• Author Heading: Rosa-Salas, Marcel
• Publication, Distribution, etc.: Durham : Duke University Press (出版)
• Publication Date: 2025; 著作権日付 : ©2025
• Publication Date (W3CDTF): 2025
• Extent: 190 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising--Social aspects--United States; Advertising--Moral and ethical aspects--United States; Racism--United States; Marketing--Social aspects--United States; Consumer behavior--United States; African Americans in advertising--History; Human behavior; Publicité--Aspect social--États-Unis; Marketing--Aspect social--États-Unis; Noirs américains dans la publicité--Histoire; Comportement humain; human behavior.; Advertising--Social aspects; Advertising--Moral and ethical aspects; African Americans in advertising; Consumer behavior; Marketing--Social aspects; Racism; United States
• LCC: HF5813.U6
• DDC: 659.10973
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH428-D7
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 034112530; http://id.ndl.go.jp/bib/034112530
• LC Control Number: 2024060617; https://lccn.loc.gov/2024060617
• OCLC No.: 1509186432; https://www.worldcat.org/oclc/1509186432
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: American Advertising's Racial Information SystemThe General Market: On the Commercial Construction of American WhitenessMulticultural Strategy and the...
• Summary, etc.: "In Total Market American, Marcel Rosa-Salas delves into the US advertising industry to uncover how marketing strategies reinforce racialized percepti...