Research program

• 資料種別: 図書
• タイトル: Research program
• 著者・編者: Marketing Science Institute
• 出版事項: Marketing Science Institute
• 出版地（国名コード）: us
• 本文の言語コード: en
• 対象利用者: 一般
• 関連情報: Consumer affairs and marketing management; https://cir.nii.ac.jp/crid/1130000794076592640; Consumerism and marketing; https://cir.nii.ac.jp/crid/1130000794716706944; An entropy model of brand purchase behavior; https://cir.nii.ac.jp/crid/1130000795663910016; Ford tractor division : development of a PDA project evaluation tool; https://cir.nii.ac.jp/crid/1130000795691143680; Research needs in industrial marketing; https://cir.nii.ac.jp/crid/1130000796159105280; Management guide to MAPP : mathematical analysis of perception and preference; https://cir.nii.ac.jp/crid/1130000796231176832; Profitability and market structure : an analysis of major manufacturers of non-durable consumer products; https://cir.nii.ac.jp/crid/1130000796431953920; Estimating dynamic effects of market communications expenditures; https://cir.nii.ac.jp/crid/1130000796761208960; A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data; https://cir.nii.ac.jp/crid/1130000796762078848; $FCRRV : a basic program for generating correlated random normal variates; https://cir.nii.ac.jp/crid/1130000797190331904; The structure of an industrial market : the case of aviation fuel; https://cir.nii.ac.jp/crid/1130000797571949312; Microsimulation evaluation of advertising budget strategies; https://cir.nii.ac.jp/crid/1130000797994527104; American Auto Inc. : case study of a false start in PDA; https://cir.nii.ac.jp/crid/1130000798234203776; Receptivity to innovation : its relationship to the marketing of new industrial products; https://cir.nii.ac.jp/crid/1130000798271634304; A note on estimation in market structure-performance studies; https://cir.nii.ac.jp/crid/1130282268946238080; Decision theory methods and marketing management : a study of practical applications; https://cir.nii.ac.jp/crid/1130282269507963648; Product characteristic and price : their effect on brand preference in a consumer durables market; https://cir.nii.ac.jp/crid/1130282270381107840; Product life cycles; https://cir.nii.ac.jp/crid/1130282270383150336; Computer-based corporate-strategic planning models and marketing management; https://cir.nii.ac.jp/crid/1130282270795164160; Stochastic models of consumer choice behavior; https://cir.nii.ac.jp/crid/1130282270917293824; Adjusting R2; https://cir.nii.ac.jp/crid/1130282271563099264; A multidimensional stochastic model of consumer purchase behavior; https://cir.nii.ac.jp/crid/1130282271835945984; The applied art of analyzing a decision; https://cir.nii.ac.jp/crid/1130282271893154944; Communications models of the advertising process; https://cir.nii.ac.jp/crid/1130282272304777600; MULCAN MOD I : a computerized approach to multicollinearity analysis; https://cir.nii.ac.jp/crid/1130282273274451712; Concentration, promotion, and market share stability in the pharmaceutical industry; https://cir.nii.ac.jp/crid/1130282273339786112
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA63655314#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA63655314 : BA63655314

目次

Consumer affairs and marketing management

Consumerism and marketing

An entropy model of brand purchase behavior

Ford tractor division : development of a PDA project evaluation tool

Research needs in industrial marketing