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Research program

Material type: 図書

Author: Marketing Science Institute

Publisher: Marketing Science Institute

Publication date: -

Material Format: Paper

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Consumer affairs and marketing management Consumerism and marketing An entropy model of brand purchase behavior Ford tractor division : development of a PDA project evaluation tool Research needs in industrial marketing Management guide to MAPP : mathematical analysis of perception and preference Profitability and market structure : an analysis of major manufacturers of non-durable consumer products Estimating dynamic effects of market communications expenditures A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data $FCRRV : a basic program for generating correlated random normal variates The structure of an industrial market : the case of aviation fuel Microsimulation evaluation of advertising budget strategies American Auto Inc. : case study of a false start in PDA Receptivity to innovation : its relationship to the marketing of new industrial products A note on estimation in market structure-performance studies Decision theory methods and marketing management : a study of practical applications Product characteristic and price : their effect on brand preference in a consumer durables market Product life cycles Computer-based corporate-strategic planning models and marketing management Stochastic models of consumer choice behavior Adjusting R2 A multidimensional stochastic model of consumer purchase behavior The applied art of analyzing a decision Communications models of the advertising process MULCAN MOD I : a computerized approach to multicollinearity analysis Concentration, promotion, and market share stability in the pharmaceutical industry

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Paper

Material Type: 図書
Title: Research program
Author/Editor: Marketing Science Institute
Publication, Distribution, etc.: Marketing Science Institute
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
Related Material: Consumer affairs and marketing management
https://cir.nii.ac.jp/crid/1130000794076592640
Consumerism and marketing
https://cir.nii.ac.jp/crid/1130000794716706944
An entropy model of brand purchase behavior
https://cir.nii.ac.jp/crid/1130000795663910016
Ford tractor division : development of a PDA project evaluation tool
https://cir.nii.ac.jp/crid/1130000795691143680
Research needs in industrial marketing
https://cir.nii.ac.jp/crid/1130000796159105280
Management guide to MAPP : mathematical analysis of perception and preference
https://cir.nii.ac.jp/crid/1130000796231176832
Profitability and market structure : an analysis of major manufacturers of non-durable consumer products
https://cir.nii.ac.jp/crid/1130000796431953920
Estimating dynamic effects of market communications expenditures
https://cir.nii.ac.jp/crid/1130000796761208960
A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data
https://cir.nii.ac.jp/crid/1130000796762078848
$FCRRV : a basic program for generating correlated random normal variates
https://cir.nii.ac.jp/crid/1130000797190331904
The structure of an industrial market : the case of aviation fuel
https://cir.nii.ac.jp/crid/1130000797571949312
Microsimulation evaluation of advertising budget strategies
https://cir.nii.ac.jp/crid/1130000797994527104
American Auto Inc. : case study of a false start in PDA
https://cir.nii.ac.jp/crid/1130000798234203776
Receptivity to innovation : its relationship to the marketing of new industrial products
https://cir.nii.ac.jp/crid/1130000798271634304
A note on estimation in market structure-performance studies
https://cir.nii.ac.jp/crid/1130282268946238080
Decision theory methods and marketing management : a study of practical applications
https://cir.nii.ac.jp/crid/1130282269507963648
Product characteristic and price : their effect on brand preference in a consumer durables market
https://cir.nii.ac.jp/crid/1130282270381107840
Product life cycles
https://cir.nii.ac.jp/crid/1130282270383150336
Computer-based corporate-strategic planning models and marketing management
https://cir.nii.ac.jp/crid/1130282270795164160
Stochastic models of consumer choice behavior
https://cir.nii.ac.jp/crid/1130282270917293824
Adjusting R2
https://cir.nii.ac.jp/crid/1130282271563099264
A multidimensional stochastic model of consumer purchase behavior
https://cir.nii.ac.jp/crid/1130282271835945984
The applied art of analyzing a decision
https://cir.nii.ac.jp/crid/1130282271893154944
Communications models of the advertising process
https://cir.nii.ac.jp/crid/1130282272304777600
MULCAN MOD I : a computerized approach to multicollinearity analysis
https://cir.nii.ac.jp/crid/1130282273274451712
Concentration, promotion, and market share stability in the pharmaceutical industry
https://cir.nii.ac.jp/crid/1130282273339786112
Related Material (URI): https://ci.nii.ac.jp/ncid/BA63655314#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA63655314 : BA63655314