Advertising in America : the consumer view

• 資料種別: 図書
• タイトル: Advertising in America : the consumer view
• 著者・編者: [by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale
• 著者標目: Bauer, Raymond Augustine; https://ci.nii.ac.jp/author/DA01041455; Greyser, Stephen A.; https://ci.nii.ac.jp/author/DA03758359; Kanter, Donald L.; https://ci.nii.ac.jp/author/DA0360375X; Weilbacher, William M.; https://ci.nii.ac.jp/author/DA04439334; American Association of Advertising Agencies; https://ci.nii.ac.jp/author/DA03813162; Harvard University. Graduate School of Business Administration. Division of Research; https://ci.nii.ac.jp/author/DA01344570; Courtney, Alice E.; Gale, Christopher; https://ci.nii.ac.jp/author/DA01533380
• 出版事項: Division of Research, Graduate School of Business Administration, Harvard University
• 出版年月日等: 1968
• 出版年（W3CDTF）: 1968
• 大きさ: 21 cm
• 出版地（国名コード）: us
• 本文の言語コード: en
• 件名標目: Advertising -- Psychological aspects; Consumers -- United States
• LCC: HF5822
• 対象利用者: 一般
• 一般注記: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."; Bibliographical footnotes
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA07738266#entity; https://lccn.loc.gov/68018720
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA07738266 : BA07738266
• LC control number: 68018720; https://lccn.loc.gov/68018720