Advertising in America : the consumer view

Material type: 図書

Author: [by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale

Publisher: Division of Research, Graduate School of Business Administration, Harvard University

Publication date: 1968

Material Format: Paper

Capacity, size, etc.: 21 cm

NDC: -

View All

Notes on use

Note (General)：: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."Bibliographical footn...

Search by Bookstore

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

List of Cooperating Institutions and Databases

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
Title: Advertising in America : the consumer view
Author/Editor: [by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale
Author Heading: Bauer, Raymond Augustine
https://ci.nii.ac.jp/author/DA01041455
Greyser, Stephen A.
https://ci.nii.ac.jp/author/DA03758359
Kanter, Donald L.
https://ci.nii.ac.jp/author/DA0360375X
Weilbacher, William M.
https://ci.nii.ac.jp/author/DA04439334
American Association of Advertising Agencies
https://ci.nii.ac.jp/author/DA03813162
Harvard University. Graduate School of Business Administration. Division of Research
https://ci.nii.ac.jp/author/DA01344570
Courtney, Alice E.
Gale, Christopher
https://ci.nii.ac.jp/author/DA01533380
Publication, Distribution, etc.: Division of Research, Graduate School of Business Administration, Harvard University
Publication Date: 1968
Publication Date (W3CDTF): 1968
Size: 21 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising -- Psychological aspects
Consumers -- United States
LCC: HF5822
Target Audience: 一般
Note (General): "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Bibliographical footnotes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA07738266#entity
https://lccn.loc.gov/68018720
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA07738266 : BA07738266
LC Control Number: 68018720
https://lccn.loc.gov/68018720