Global marketing

• 資料種別: 図書
• ISBN: 9780273773160
• タイトル: Global marketing
• 著者・編者: Svend Hollensen
• 版: 6th ed
• 著者標目: Hollensen, Svend; https://ci.nii.ac.jp/author/DA13042149
• 出版事項: Pearson
• 出版年月日等: 2014
• 出版年（W3CDTF）: 2014
• 大きさ: 27 cm
• 出版地（国名コード）: uk
• 本文の言語コード: en
• 件名標目: Export marketing; Export marketing -- Case studies
• LCC: HF1416
• 対象利用者: 一般
• 一般注記: Contents: 1. Global marketing in the firm -- 2. Initiation of internationalization -- 3. Internationalization theories -- 4. Development of the firm's international competitiveness -- 5. Global marketing research -- 6. The political and economic environment -- 7. The sociocultural environment -- 8. The international market selection process -- 9. Some approaches to the choice of entry mode -- 10. Export modes -- 11. Intermediate entry modes -- 12. Hierarchical modes -- 13. International sourcing decisions and the role of the subsupplier -- 14. Product decisions --; 15. Pricing decisions and terms of doing business -- 16. Distribution decisions -- 17. Communication decisions (promotion strategies) -- 18. Cross-cultural sales negotiations -- 19. Organization and control of the global marketing programme; Includes bibliographical references and index
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BB13695518#entity; https://lccn.loc.gov/2013033209
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BB13695518 : BB13695518
• LC control number: 2013033209; https://lccn.loc.gov/2013033209