Global marketing 6th ed

Global marketing

6th ed

Material type: 図書

Author: Svend Hollensen

Publisher: Pearson

Publication date: 2014

Material Format: Paper

Capacity, size, etc.: 27 cm

NDC: -

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Notes on use

Note (General)：: Contents: 1. Global marketing in the firm -- 2. Initiation of internationalization -- 3. Internationalization theories -- 4. Development of the firm's...

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Paper

Material Type: 図書
ISBN: 9780273773160
Title: Global marketing
Author/Editor: Svend Hollensen
Edition: 6th ed
Author Heading: Hollensen, Svend
https://ci.nii.ac.jp/author/DA13042149
Publication, Distribution, etc.: Pearson
Publication Date: 2014
Publication Date (W3CDTF): 2014
Size: 27 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Export marketing
Export marketing -- Case studies
LCC: HF1416
Target Audience: 一般
Note (General): Contents: 1. Global marketing in the firm -- 2. Initiation of internationalization -- 3. Internationalization theories -- 4. Development of the firm's international competitiveness -- 5. Global marketing research -- 6. The political and economic environment -- 7. The sociocultural environment -- 8. The international market selection process -- 9. Some approaches to the choice of entry mode -- 10. Export modes -- 11. Intermediate entry modes -- 12. Hierarchical modes -- 13. International sourcing decisions and the role of the subsupplier -- 14. Product decisions --
15. Pricing decisions and terms of doing business -- 16. Distribution decisions -- 17. Communication decisions (promotion strategies) -- 18. Cross-cultural sales negotiations -- 19. Organization and control of the global marketing programme
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB13695518#entity
https://lccn.loc.gov/2013033209
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB13695518 : BB13695518
LC Control Number: 2013033209
https://lccn.loc.gov/2013033209