The History of advertising : 40 major books in facsimile

• 資料種別: 図書
• タイトル: The History of advertising : 40 major books in facsimile
• 著者標目: Assael, Henry; https://ci.nii.ac.jp/author/DA0068453X; Craig, C. Samuel; https://ci.nii.ac.jp/author/DA00901558
• 出版事項: Garland Pub
• 出版地（国名コード）: us
• 本文の言語コード: en
• 対象利用者: 一般
• 一般注記: "A Garland series"; Editor: Henry Assael, C. Samuel Craig
• 関連情報: Repetition effects over the years : an anthology of classic articles; https://cir.nii.ac.jp/crid/1130000793732492800; Retail advertising and selling; https://cir.nii.ac.jp/crid/1130000793906515072; Economics of advertising; https://cir.nii.ac.jp/crid/1130000794004900096; Advertising and its mental laws; https://cir.nii.ac.jp/crid/1130000794016356736; Papers of the American Association of Advertising Agencies 1927; https://cir.nii.ac.jp/crid/1130000794120153856; Advertising, its principles and practice; https://cir.nii.ac.jp/crid/1130000794141003904; Forty years an advertising agent, 1865-1905; https://cir.nii.ac.jp/crid/1130000794299696128; Advertising media and markets; https://cir.nii.ac.jp/crid/1130000794347382016; The strategy of desire; https://cir.nii.ac.jp/crid/1130000794634700160; The advertising appropriation; https://cir.nii.ac.jp/crid/1130000794779170688; Successful direct-mail methods; https://cir.nii.ac.jp/crid/1130000794863316480; A comparative study of media exposure models; https://cir.nii.ac.jp/crid/1130000794866731008; Advertising and selling abroad; https://cir.nii.ac.jp/crid/1130000794885296128; Financial advertising; https://cir.nii.ac.jp/crid/1130000795705579648; Printers' ink : fifty years, 1888-1938; https://cir.nii.ac.jp/crid/1130000795973239168; Advertising and selling; https://cir.nii.ac.jp/crid/1130000796310064256; Modern advertising; https://cir.nii.ac.jp/crid/1130000796526262784; The consumer looks at advertising; https://cir.nii.ac.jp/crid/1130000796605306880; Advertising at the crossroads; https://cir.nii.ac.jp/crid/1130000796779136384; Copy testing; https://cir.nii.ac.jp/crid/1130000797003791488; Outdoor advertising; https://cir.nii.ac.jp/crid/1130000797783872128; "And hearing not--" : annals of an adman; https://cir.nii.ac.jp/crid/1130000797899136000; The Development of media models in advertising : an anthology of classic articles; https://cir.nii.ac.jp/crid/1130000798250915200; Through many windows; https://cir.nii.ac.jp/crid/1130000798257897216; Advertising, the social and economic problem; https://cir.nii.ac.jp/crid/1130282268864565376; Principles of advertising; https://cir.nii.ac.jp/crid/1130282268919600384; The advertising agency; https://cir.nii.ac.jp/crid/1130282269176785024; Radio as an advertising medium; https://cir.nii.ac.jp/crid/1130282270550313472; The theory of advertising; https://cir.nii.ac.jp/crid/1130282270631266688; The Relationship of advertising expenditures to sales : an anthology of classic articles; https://cir.nii.ac.jp/crid/1130282271149888384; The fight for truth in advertising; https://cir.nii.ac.jp/crid/1130282271358438400; The early advertising scene; https://cir.nii.ac.jp/crid/1130282271597289472; Advertising ideas; https://cir.nii.ac.jp/crid/1130282271743312512; Masters of advertising copy; https://cir.nii.ac.jp/crid/1130282271978331008; Industrial advertising copy; https://cir.nii.ac.jp/crid/1130282272140673664; Building newspaper advertising; https://cir.nii.ac.jp/crid/1130282272659280512; Psychology for advertisers; https://cir.nii.ac.jp/crid/1130282272804044544; Advertising procedure; https://cir.nii.ac.jp/crid/1130282272922325504; Measuring advertising effectiveness; https://cir.nii.ac.jp/crid/1130282272997014144; The advertising handbook; https://cir.nii.ac.jp/crid/1130282273098488576
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA00443005#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA00443005 : BA00443005

目次

Repetition effects over the years : an anthology of classic articles

Retail advertising and selling

Economics of advertising

Advertising and its mental laws

Papers of the American Association of Advertising Agencies 1927