図書

The History of advertising : 40 major books in facsimile

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The History of advertising : 40 major books in facsimile

Material type
図書
Author
Assael, Henryほか
Publisher
Garland Pub
Publication date
-
Material Format
Paper
Capacity, size, etc.
-
NDC
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Notes on use

Note (General):

"A Garland series"Editor: Henry Assael, C. Samuel Craig

Related materials as well as pre- and post-revision versions

Repetition effects over the years : an anthology of classic articlesLeave the NDL website. Retail advertising and sellingLeave the NDL website. Economics of advertisingLeave the NDL website. Advertising and its mental lawsLeave the NDL website. Papers of the American Association of Advertising Agencies 1927Leave the NDL website. Advertising, its principles and practiceLeave the NDL website. Forty years an advertising agent, 1865-1905Leave the NDL website. Advertising media and marketsLeave the NDL website. The strategy of desireLeave the NDL website. The advertising appropriationLeave the NDL website. Successful direct-mail methodsLeave the NDL website. A comparative study of media exposure modelsLeave the NDL website. Advertising and selling abroadLeave the NDL website. Financial advertisingLeave the NDL website. Printers' ink : fifty years, 1888-1938Leave the NDL website. Advertising and sellingLeave the NDL website. Modern advertisingLeave the NDL website. The consumer looks at advertisingLeave the NDL website. Advertising at the crossroadsLeave the NDL website. Copy testingLeave the NDL website. Outdoor advertisingLeave the NDL website. "And hearing not--" : annals of an admanLeave the NDL website. The Development of media models in advertising : an anthology of classic articlesLeave the NDL website. Through many windowsLeave the NDL website. Advertising, the social and economic problemLeave the NDL website. Principles of advertisingLeave the NDL website. The advertising agencyLeave the NDL website. Radio as an advertising mediumLeave the NDL website. The theory of advertisingLeave the NDL website. The Relationship of advertising expenditures to sales : an anthology of classic articlesLeave the NDL website. The fight for truth in advertisingLeave the NDL website. The early advertising sceneLeave the NDL website. Advertising ideasLeave the NDL website. Masters of advertising copyLeave the NDL website. Industrial advertising copyLeave the NDL website. Building newspaper advertisingLeave the NDL website. Psychology for advertisersLeave the NDL website. Advertising procedureLeave the NDL website. Measuring advertising effectivenessLeave the NDL website. The advertising handbookLeave the NDL website.

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Table of Contents

  • Repetition effects over the years : an anthology of classic articles

  • Retail advertising and selling

  • Economics of advertising

  • Advertising and its mental laws

  • Papers of the American Association of Advertising Agencies 1927

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Paper

Material Type
図書
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Text Language Code
en
Target Audience
一般
Note (General)
"A Garland series"
Editor: Henry Assael, C. Samuel Craig
Related Material
Repetition effects over the years : an anthology of classic articles
Retail advertising and selling
Economics of advertising
Advertising and its mental laws
Papers of the American Association of Advertising Agencies 1927
Advertising, its principles and practice
Forty years an advertising agent, 1865-1905
Advertising media and markets
The strategy of desire
The advertising appropriation
Successful direct-mail methods
A comparative study of media exposure models
Advertising and selling abroad
Financial advertising
Printers' ink : fifty years, 1888-1938
Advertising and selling
Modern advertising
The consumer looks at advertising
Advertising at the crossroads
Copy testing
Outdoor advertising
"And hearing not--" : annals of an adman
The Development of media models in advertising : an anthology of classic articles
Through many windows
Advertising, the social and economic problem
Principles of advertising
The advertising agency
Radio as an advertising medium
The theory of advertising
The Relationship of advertising expenditures to sales : an anthology of classic articles
The fight for truth in advertising
The early advertising scene
Advertising ideas
Masters of advertising copy
Industrial advertising copy
Building newspaper advertising
Psychology for advertisers
Advertising procedure
Measuring advertising effectiveness
The advertising handbook