Foundations and trends [R] in marketing

• 資料種別: 図書
• タイトル: Foundations and trends [R] in marketing
• 出版事項: now Publishers
• 並列タイトル等: Foundations and trends in marketing; FnT MKT
• 出版地（国名コード）: us
• 対象利用者: 一般
• 関連情報: Experience marketing : concepts, frameworks and consumer insights; https://cir.nii.ac.jp/crid/1130000794129373184; The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?; https://cir.nii.ac.jp/crid/1130000794315299328; Product assortment and consumer choice : an interdisciplinary review; https://cir.nii.ac.jp/crid/1130000794498324608; Consumers' purchase intentions and their behavior; https://cir.nii.ac.jp/crid/1130000794529616384; Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency; https://cir.nii.ac.jp/crid/1130000794893754624; From doubt to functionality : an imagery story; https://cir.nii.ac.jp/crid/1130000795483656192; Consumer informational privacy : current knowledge and research directions; https://cir.nii.ac.jp/crid/1130000795745806080; Promotion dynamics; https://cir.nii.ac.jp/crid/1130000795792876544; Sponsored search auctions : research opportunities in marketing; https://cir.nii.ac.jp/crid/1130000795838862848; The competition between national brands and store brands : models, insights, implications, and future research directions; https://cir.nii.ac.jp/crid/1130000795943221504; Consumer financial behavior; https://cir.nii.ac.jp/crid/1130000795996935040; Consumer search behavior and its effect on markets; https://cir.nii.ac.jp/crid/1130000796332488704; The information-economics perspective on brand equity; https://cir.nii.ac.jp/crid/1130000796343393024; Marketing dynamics : a primer on estimation and control; https://cir.nii.ac.jp/crid/1130000796455896320; Mission, money, merit : using the portfolio approach to drive nonprofit performance; https://cir.nii.ac.jp/crid/1130000797083158656; Market response and marketing mix models : trends and research opportunities; https://cir.nii.ac.jp/crid/1130000797358956160; Entertainment marketing; https://cir.nii.ac.jp/crid/1130000797832911744; The cultural meanings of brands; https://cir.nii.ac.jp/crid/1130000798175593600; Customer equity : measurement, management and research opportunities; https://cir.nii.ac.jp/crid/1130000798193728640; Sales force compensation : trends and research opportunities; https://cir.nii.ac.jp/crid/1130003901640754048; Brands : an integrated marketing, finance, and societal perspective; https://cir.nii.ac.jp/crid/1130006960573969699; Machine learning in marketing : overview, learning strategies, applications, and future developments; https://cir.nii.ac.jp/crid/1130006960744343303; Studying healthcare from a marketing perspective; https://cir.nii.ac.jp/crid/1130011296491579406; Strategic marketing for the C-suite : a review of the research literature and its relevance to senior executives; https://cir.nii.ac.jp/crid/1130282269095064064; Is food marketing making us fat? : a multi-disciplinary review; https://cir.nii.ac.jp/crid/1130282269095447168; Ethnography for marketing and consumer research; https://cir.nii.ac.jp/crid/1130282269131246336; Internet auctions; https://cir.nii.ac.jp/crid/1130282269684845440; Brand attachment : constructs, consequences, and causes; https://cir.nii.ac.jp/crid/1130282269709352576; Revenue management : advanced strategies and tools to enhance firm profitability; https://cir.nii.ac.jp/crid/1130282269778988160; Experimental economics in marketing; https://cir.nii.ac.jp/crid/1130282269805159808; Choice models in marketing : economic assumptions, challenges and trends; https://cir.nii.ac.jp/crid/1130282270115197056; Marketing and innovation management : an integrated perspective; https://cir.nii.ac.jp/crid/1130282270345684096; Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis; https://cir.nii.ac.jp/crid/1130282270490610304; Persistent preferences in market place choices : brand loyalty, choice inertia, and something in between; https://cir.nii.ac.jp/crid/1130282270532942976; Understanding hope and its implications for consumer behavior : I hope, therefore I consume; https://cir.nii.ac.jp/crid/1130282271624068992; The emotional shopper : assessing the effectiveness of retail therapy; https://cir.nii.ac.jp/crid/1130282271782187136; Marketing expenditures and word-of-mouth communication : complements or substitutes?; https://cir.nii.ac.jp/crid/1130282271987740544; Customer lifetime value -- the path to profitability; https://cir.nii.ac.jp/crid/1130282272265264768; Playing the changes on the jazz metaphor; https://cir.nii.ac.jp/crid/1130282272556593024; Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems; https://cir.nii.ac.jp/crid/1130282272673008256; Loyalty programs : generalizations on their adoption, effectiveness and design; https://cir.nii.ac.jp/crid/1130282272868280320; Eye tracking for visual marketing; https://cir.nii.ac.jp/crid/1130282272949952256; Culture and consumer behavior; https://cir.nii.ac.jp/crid/1130282273288885248; Structural models of the prescription drug market; https://cir.nii.ac.jp/crid/1130285378332883072; Crowdfunding platforms : ecosystem and evolution; https://cir.nii.ac.jp/crid/1130288435481940635; The impact of risk communication on consumption and consumer well-being; https://cir.nii.ac.jp/crid/1130566851463873664; Modeling dynamic relations among marketing and performance metrics; https://cir.nii.ac.jp/crid/1130566852605878400; A chronology of health care marketing research; https://cir.nii.ac.jp/crid/1130569910458611479; A practical approach to sales compensation : what do we know now? what should we know in the future?; https://cir.nii.ac.jp/crid/1130569910458611874; Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era; https://cir.nii.ac.jp/crid/1130574246527338894; Multichannel retailing : a review and research agenda; https://cir.nii.ac.jp/crid/1130848326262778880; Measurement in marketing; https://cir.nii.ac.jp/crid/1130848326997890560; Consumer culture theory : development, critique, application and prospects; https://cir.nii.ac.jp/crid/1130848328681369216; Privacy and consumer empowerment in online advertising; https://cir.nii.ac.jp/crid/1130855721687300375
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA89398589#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA89398589 : BA89398589

目次

Experience marketing : concepts, frameworks and consumer insights

The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

Product assortment and consumer choice : an interdisciplinary review

Consumers' purchase intentions and their behavior

Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency