Foundations and trends [R] in marketing

• Material Type: 図書
• Title: Foundations and trends [R] in marketing
• Publication, Distribution, etc.: now Publishers
• Alternative Title: Foundations and trends in marketing; FnT MKT
• Place of Publication (Country Code): us
• Target Audience: 一般
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• Related Material (URI): https://ci.nii.ac.jp/ncid/BA89398589#entity
• Data Provider (Database): 国立情報学研究所 : CiNii Research
• Original Data Provider (Database): CiNii Books; https://ci.nii.ac.jp/books
• NCID: https://ci.nii.ac.jp/ncid/BA89398589 : BA89398589

Table of Contents

Experience marketing : concepts, frameworks and consumer insights

The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

Product assortment and consumer choice : an interdisciplinary review

Consumers' purchase intentions and their behavior

Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency