SAGE library of marketing

• 資料種別: 図書
• タイトル: SAGE library of marketing
• 出版事項: SAGE
• 並列タイトル等: Sage library in marketing
• 出版地（国名コード）: uk
• 対象利用者: 一般
• 関連情報: Nonprofit marketing : sectoral applications; https://cir.nii.ac.jp/crid/1130000793727594624; The impact of theory on representations of the consumer and the marketing organisation; https://cir.nii.ac.jp/crid/1130000793754804736; Rethinking concepts; https://cir.nii.ac.jp/crid/1130000793802364928; International marketing; https://cir.nii.ac.jp/crid/1130000793908002432; Brand management; https://cir.nii.ac.jp/crid/1130000793963157632; Marketing, ethics and society : critical reflections; https://cir.nii.ac.jp/crid/1130000794090648448; Consumer studies; https://cir.nii.ac.jp/crid/1130000794188876800; Applications of social marketing for sustainable behavior and environmental protection; https://cir.nii.ac.jp/crid/1130000794232617856; Sharing; https://cir.nii.ac.jp/crid/1130000794779504256; Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought; https://cir.nii.ac.jp/crid/1130000794893705216; Industrial networks and B2B marketing strategy; https://cir.nii.ac.jp/crid/1130000795165144576; The boundaries of marketing and consumer practice; https://cir.nii.ac.jp/crid/1130000795220050304; Theoretical and empirical perspectives in critical marketing studies; https://cir.nii.ac.jp/crid/1130000795374116736; Political marketing : concepts and theories; https://cir.nii.ac.jp/crid/1130000795474493312; The development of marketing theory and its philosophical underpinnings; https://cir.nii.ac.jp/crid/1130000795856102784; Advertising science; https://cir.nii.ac.jp/crid/1130000795973503488; Access to modern marketing; https://cir.nii.ac.jp/crid/1130000796004277632; B2B marketing programmes; https://cir.nii.ac.jp/crid/1130000796324247168; Key debates and contemporary issues in nonprofit marketing; https://cir.nii.ac.jp/crid/1130000796596811776; Politics; https://cir.nii.ac.jp/crid/1130000796637465984; Social marketing : deepening and expanding the impact; https://cir.nii.ac.jp/crid/1130000796932525824; Ethics, practices, and advances in political marketing; https://cir.nii.ac.jp/crid/1130000796982839680; Positive marketing ethics; https://cir.nii.ac.jp/crid/1130000797230238848; Marketing-mix strategies : distribution strategy and pricing strategy; https://cir.nii.ac.jp/crid/1130000797315894528; History of marketing thought; https://cir.nii.ac.jp/crid/1130000797357597568; Advertising management; https://cir.nii.ac.jp/crid/1130000797487717888; Conceptual and ethical critiques; https://cir.nii.ac.jp/crid/1130000797861117568; Marketing strategy processes and tools; https://cir.nii.ac.jp/crid/1130000798014035840; Application of western marketing in China; https://cir.nii.ac.jp/crid/1130000798142109184; Evolving and emerging issues in marketing strategy; https://cir.nii.ac.jp/crid/1130000798164584576; Power, resistance and marketplace boundaries; https://cir.nii.ac.jp/crid/1130282268639484032; Social marketing in developing countries; https://cir.nii.ac.jp/crid/1130282268772722048; Introducing B2B marketing; https://cir.nii.ac.jp/crid/1130282268822777216; Managing marketplace relations; https://cir.nii.ac.jp/crid/1130282269483601792; General theory and the realism versus relativism debates; https://cir.nii.ac.jp/crid/1130282269513149312; Normative marketing ethics; https://cir.nii.ac.jp/crid/1130282269655336704; The political marketing mix : strategy and implementation; https://cir.nii.ac.jp/crid/1130282269669011712; Fundamentals of marketing research; https://cir.nii.ac.jp/crid/1130282269735032192; Alternative and multiple paradigms; https://cir.nii.ac.jp/crid/1130282269852836352; Marketing strategy organization and implementation; https://cir.nii.ac.jp/crid/1130282270140980608; Marketing-mix strategies : product strategy and promotion strategy; https://cir.nii.ac.jp/crid/1130282270292555136; The structuring of marketing and consumer practice; https://cir.nii.ac.jp/crid/1130282270332335872; The development of critical perspectives in marketing; https://cir.nii.ac.jp/crid/1130282270755265920; Spaces; https://cir.nii.ac.jp/crid/1130282271022989056; Social marketing in the developed world; https://cir.nii.ac.jp/crid/1130282271130675328; Prosperity of marketing in China; https://cir.nii.ac.jp/crid/1130282271243187200; The development of ideas for the marketing of services; https://cir.nii.ac.jp/crid/1130282271300089728; Transforming marketing, consumer and society dynamics; https://cir.nii.ac.jp/crid/1130282271500685440; Historical and philosophical overview; https://cir.nii.ac.jp/crid/1130282271580145536; The creation of the sub-discipline of services marketing; https://cir.nii.ac.jp/crid/1130282271628444800; Performing marketing; https://cir.nii.ac.jp/crid/1130282271766141312; New and emerging ethical issues in marketing; https://cir.nii.ac.jp/crid/1130282271813002112; Advertising culture; https://cir.nii.ac.jp/crid/1130282271959531904; Towards a unifying marketing approach through service; https://cir.nii.ac.jp/crid/1130282272022445696; Foundations of marketing ethics; https://cir.nii.ac.jp/crid/1130282272581775616; Channels, chains and inter-organizational relationships; https://cir.nii.ac.jp/crid/1130282272604793216; Ethical issues in marketing; https://cir.nii.ac.jp/crid/1130282272685675904; Rapid growth of marketing in China; https://cir.nii.ac.jp/crid/1130282272764846592; Social marketing : conceptual frameworks and common ground; https://cir.nii.ac.jp/crid/1130282272782631296; Macromarketing - a global focus : marketing systems, societal development, equity & poverty; https://cir.nii.ac.jp/crid/1130282272787794048; Critical marketing and critiques of marketing; https://cir.nii.ac.jp/crid/1130282272848241664; Practices; https://cir.nii.ac.jp/crid/1130282272949133696; A focus on customer experience and the changing roles of customers and consumers; https://cir.nii.ac.jp/crid/1130282273162648960; The evolution of nonprofit marketing; https://cir.nii.ac.jp/crid/1130282273289229824; Major theoretical debates and contemporary issues in marketing theory; https://cir.nii.ac.jp/crid/1130282273308383232
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA8005120X#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA8005120X : BA8005120X

目次

Nonprofit marketing : sectoral applications

The impact of theory on representations of the consumer and the marketing organisation

Rethinking concepts

International marketing

Brand management