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SAGE library of marketing

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SAGE library of marketing

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Related materials as well as pre- and post-revision versions

Nonprofit marketing : sectoral applicationsLeave the NDL website. The impact of theory on representations of the consumer and the marketing organisationLeave the NDL website. Rethinking conceptsLeave the NDL website. International marketingLeave the NDL website. Brand managementLeave the NDL website. Marketing, ethics and society : critical reflectionsLeave the NDL website. Consumer studiesLeave the NDL website. Applications of social marketing for sustainable behavior and environmental protectionLeave the NDL website. SharingLeave the NDL website. Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thoughtLeave the NDL website. Industrial networks and B2B marketing strategyLeave the NDL website. The boundaries of marketing and consumer practiceLeave the NDL website. Theoretical and empirical perspectives in critical marketing studiesLeave the NDL website. Political marketing : concepts and theoriesLeave the NDL website. The development of marketing theory and its philosophical underpinningsLeave the NDL website. Advertising scienceLeave the NDL website. Access to modern marketingLeave the NDL website. B2B marketing programmesLeave the NDL website. Key debates and contemporary issues in nonprofit marketingLeave the NDL website. PoliticsLeave the NDL website. Social marketing : deepening and expanding the impactLeave the NDL website. Ethics, practices, and advances in political marketingLeave the NDL website. Positive marketing ethicsLeave the NDL website. Marketing-mix strategies : distribution strategy and pricing strategyLeave the NDL website. History of marketing thoughtLeave the NDL website. Advertising managementLeave the NDL website. Conceptual and ethical critiquesLeave the NDL website. Marketing strategy processes and toolsLeave the NDL website. Application of western marketing in ChinaLeave the NDL website. Evolving and emerging issues in marketing strategyLeave the NDL website. Power, resistance and marketplace boundariesLeave the NDL website. Social marketing in developing countriesLeave the NDL website. Introducing B2B marketingLeave the NDL website. Managing marketplace relationsLeave the NDL website. General theory and the realism versus relativism debatesLeave the NDL website. Normative marketing ethicsLeave the NDL website. The political marketing mix : strategy and implementationLeave the NDL website. Fundamentals of marketing researchLeave the NDL website. Alternative and multiple paradigmsLeave the NDL website. Marketing strategy organization and implementationLeave the NDL website. Marketing-mix strategies : product strategy and promotion strategyLeave the NDL website. The structuring of marketing and consumer practiceLeave the NDL website. The development of critical perspectives in marketingLeave the NDL website. SpacesLeave the NDL website. Social marketing in the developed worldLeave the NDL website. Prosperity of marketing in ChinaLeave the NDL website. The development of ideas for the marketing of servicesLeave the NDL website. Transforming marketing, consumer and society dynamicsLeave the NDL website. Historical and philosophical overviewLeave the NDL website. The creation of the sub-discipline of services marketingLeave the NDL website. Performing marketingLeave the NDL website. New and emerging ethical issues in marketingLeave the NDL website. Advertising cultureLeave the NDL website. Towards a unifying marketing approach through serviceLeave the NDL website. Foundations of marketing ethicsLeave the NDL website. Channels, chains and inter-organizational relationshipsLeave the NDL website. Ethical issues in marketingLeave the NDL website. Rapid growth of marketing in ChinaLeave the NDL website. Social marketing : conceptual frameworks and common groundLeave the NDL website. Macromarketing - a global focus : marketing systems, societal development, equity & povertyLeave the NDL website. Critical marketing and critiques of marketingLeave the NDL website. PracticesLeave the NDL website. A focus on customer experience and the changing roles of customers and consumersLeave the NDL website. The evolution of nonprofit marketingLeave the NDL website. Major theoretical debates and contemporary issues in marketing theoryLeave the NDL website.

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Table of Contents

  • Nonprofit marketing : sectoral applications

  • The impact of theory on representations of the consumer and the marketing organisation

  • Rethinking concepts

  • International marketing

  • Brand management

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Paper

Material Type
図書
Publication, Distribution, etc.
Alternative Title
Sage library in marketing
Place of Publication (Country Code)
uk
Target Audience
一般
Related Material
Nonprofit marketing : sectoral applications
The impact of theory on representations of the consumer and the marketing organisation
Rethinking concepts
International marketing
Brand management
Marketing, ethics and society : critical reflections
Consumer studies
Applications of social marketing for sustainable behavior and environmental protection
Sharing
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
Industrial networks and B2B marketing strategy
The boundaries of marketing and consumer practice
Theoretical and empirical perspectives in critical marketing studies
Political marketing : concepts and theories
The development of marketing theory and its philosophical underpinnings
Advertising science
Access to modern marketing
B2B marketing programmes
Key debates and contemporary issues in nonprofit marketing
Politics
Social marketing : deepening and expanding the impact
Ethics, practices, and advances in political marketing
Positive marketing ethics
Marketing-mix strategies : distribution strategy and pricing strategy
History of marketing thought
Advertising management
Conceptual and ethical critiques
Marketing strategy processes and tools
Application of western marketing in China
Evolving and emerging issues in marketing strategy
Power, resistance and marketplace boundaries
Social marketing in developing countries
Introducing B2B marketing
Managing marketplace relations
General theory and the realism versus relativism debates
Normative marketing ethics
The political marketing mix : strategy and implementation
Fundamentals of marketing research
Alternative and multiple paradigms
Marketing strategy organization and implementation
Marketing-mix strategies : product strategy and promotion strategy
The structuring of marketing and consumer practice
The development of critical perspectives in marketing
Spaces
Social marketing in the developed world
Prosperity of marketing in China
The development of ideas for the marketing of services
Transforming marketing, consumer and society dynamics
Historical and philosophical overview
The creation of the sub-discipline of services marketing
Performing marketing
New and emerging ethical issues in marketing
Advertising culture
Towards a unifying marketing approach through service
Foundations of marketing ethics
Channels, chains and inter-organizational relationships
Ethical issues in marketing
Rapid growth of marketing in China
Social marketing : conceptual frameworks and common ground
Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Critical marketing and critiques of marketing
Practices
A focus on customer experience and the changing roles of customers and consumers
The evolution of nonprofit marketing
Major theoretical debates and contemporary issues in marketing theory
Data Provider (Database)
国立情報学研究所 : CiNii Research
Original Data Provider (Database)
CiNii Books