MarkPlus, Inc. : winning the future, marketing and entrepreneurship in harmony

• 資料種別: 図書
• ISBN: 9789811221712
• タイトル: MarkPlus, Inc. : winning the future, marketing and entrepreneurship in harmony
• 著者・編者: Philip Kotler, Kellogg School of Management, Northwestern University, USA, Hooi Den Huan, Nanyang Business School, Nanyang Technological University, Singapore
• 著者標目: Kotler, Philip; Hooi, Den Huan
• 出版事項: World Scientific
• 出版年月日等: [2021]
• 出版年（W3CDTF）: 2021
• 出版地（国名コード）: us
• 本文の言語コード: en
• 件名標目: Kartajaya, Hermawan, 1947-; MarkPlus, Inc; Marketing -- Indonesia; Marketing research companies -- Indonesia; Marketing consultants -- Indonesia
• LCC: HF5415.12.I6
• 対象利用者: 一般
• 一般注記: Includes bibliographical references and index; Summary: "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- Provided by publisher
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BC03359770#entity; https://lccn.loc.gov/2020040392
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BC03359770 : BC03359770
• LC control number: 2020040392; https://lccn.loc.gov/2020040392