MarkPlus, Inc. : winning the future, marketing and entrepreneurship in harmony

Material type: 図書

Author: Philip Kotler, Kellogg School of Management, Northwestern University, USA, Hooi Den Huan, Nanyang Business School, Nanyang Technological University, Singapore

Publisher: World Scientific

Publication date: [2021]

Material Format: Paper

Capacity, size, etc.: -

NDC: -

View All

Notes on use

Note (General)：: Includes bibliographical references and indexSummary: "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in a...

Search by Bookstore

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

List of Cooperating Institutions and Databases

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
ISBN: 9789811221712
Title: MarkPlus, Inc. : winning the future, marketing and entrepreneurship in harmony
Author/Editor: Philip Kotler, Kellogg School of Management, Northwestern University, USA, Hooi Den Huan, Nanyang Business School, Nanyang Technological University, Singapore
Author Heading: Kotler, Philip
Hooi, Den Huan
Publication, Distribution, etc.: World Scientific
Publication Date: [2021]
Publication Date (W3CDTF): 2021
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Kartajaya, Hermawan, 1947-
MarkPlus, Inc
Marketing -- Indonesia
Marketing research companies -- Indonesia
Marketing consultants -- Indonesia
LCC: HF5415.12.I6
Target Audience: 一般
Note (General): Includes bibliographical references and index
Summary: "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- Provided by publisher
Related Material (URI): https://ci.nii.ac.jp/ncid/BC03359770#entity
https://lccn.loc.gov/2020040392
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC03359770 : BC03359770
LC Control Number: 2020040392
https://lccn.loc.gov/2020040392