The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

• 資料種別: 記事
• タイトル: The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
• 著者標目: Puneet Manchanda; Asim Ansari; Sunil Gupta
• 出版年月日等: 1999-05
• 出版年（W3CDTF）: 1999-05
• タイトル（掲載誌）: Marketing Science
• 巻号年月日等（掲載誌）: 18 2
• 掲載巻: 18
• 掲載号: 2
• 掲載ページ: 95-114
• 掲載年月日（W3CDTF）: 1999-05
• ISSN（掲載誌）: 07322399
• 出版事項（掲載誌）: Institute for Operations Research and the Management Sciences (INFORMS)
• 対象利用者: 一般
• DOI: 10.1287/mksc.18.2.95
• 作成日（W3CDTF）: 2008-10-31
• 関連情報（URI）: https://pubsonline.informs.org/doi/pdf/10.1287/mksc.18.2.95
• 参照: Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors; https://cir.nii.ac.jp/crid/1360009142636462976; How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment; https://cir.nii.ac.jp/crid/1360857593667805184; Causal Combinatorial Factorization Machines for Set-Wise Recommendation; https://cir.nii.ac.jp/crid/1360857593767458944; Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference; https://cir.nii.ac.jp/crid/1361412893946070144; Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls; https://cir.nii.ac.jp/crid/1361975843959370624; 心理的財布と購買行動の関係性のモデル化; https://cir.nii.ac.jp/crid/1390001204441167360; A Model of Purchase Behavior under Price Uncertainty: A Real Options Approach; https://cir.nii.ac.jp/crid/1390001205503626752; ブロッククラスタリングによるドラッグストアにおける商品カテゴリーの購買分析; https://cir.nii.ac.jp/crid/1390012570416453504; EXAMINING BRAND-SWITCHING BEHAVIOR USING LATENT CLASS DYNAMIC MULTINOMIAL PROBIT MODELS WITH RANDOM EFFECTS; https://cir.nii.ac.jp/crid/1390282680090371200; 個人差多次元尺度構成法による百貨店での店舗内買回り行動とレイアウト変更の影響の把握; https://cir.nii.ac.jp/crid/1390282680158286848
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: Crossref; https://www.crossref.org

• 要約等: <jats:p> Consumers make multicategory decisions in a variety of contexts such as choice of multiple categories during a shopping trip or mail-order pu...