The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

• Material Type: 記事
• Title: The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
• Author Heading: Puneet Manchanda; Asim Ansari; Sunil Gupta
• Publication Date: 1999-05
• Publication Date (W3CDTF): 1999-05
• Periodical title: Marketing Science
• No. or year of volume/issue: 18 2
• Volume: 18
• Issue: 2
• Pages: 95-114
• Publication date of volume/issue (W3CDTF): 1999-05
• ISSN (Periodical Title): 07322399
• Publication (Periodical Title): Institute for Operations Research and the Management Sciences (INFORMS)
• Target Audience: 一般
• DOI: 10.1287/mksc.18.2.95
• Date Created (W3CDTF): 2008-10-31
• Related Material (URI): https://pubsonline.informs.org/doi/pdf/10.1287/mksc.18.2.95
• Is Referenced By: Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors; https://cir.nii.ac.jp/crid/1360009142636462976; How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment; https://cir.nii.ac.jp/crid/1360857593667805184; Causal Combinatorial Factorization Machines for Set-Wise Recommendation; https://cir.nii.ac.jp/crid/1360857593767458944; Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference; https://cir.nii.ac.jp/crid/1361412893946070144; Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls; https://cir.nii.ac.jp/crid/1361975843959370624; 心理的財布と購買行動の関係性のモデル化; https://cir.nii.ac.jp/crid/1390001204441167360; A Model of Purchase Behavior under Price Uncertainty: A Real Options Approach; https://cir.nii.ac.jp/crid/1390001205503626752; ブロッククラスタリングによるドラッグストアにおける商品カテゴリーの購買分析; https://cir.nii.ac.jp/crid/1390012570416453504; EXAMINING BRAND-SWITCHING BEHAVIOR USING LATENT CLASS DYNAMIC MULTINOMIAL PROBIT MODELS WITH RANDOM EFFECTS; https://cir.nii.ac.jp/crid/1390282680090371200; 個人差多次元尺度構成法による百貨店での店舗内買回り行動とレイアウト変更の影響の把握; https://cir.nii.ac.jp/crid/1390282680158286848
• Data Provider (Database): 国立情報学研究所 : CiNii Research
• Original Data Provider (Database): Crossref; https://www.crossref.org

• Summary, etc.: <jats:p> Consumers make multicategory decisions in a variety of contexts such as choice of multiple categories during a shopping trip or mail-order pu...