企業文化考現学 <人...

企業文化考現学 <人物展望台>(18)新しい局面を迎えたマーケティング--日常の崩壊と困難な未来への道

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企業文化考現学 <人物展望台>(18)新しい局面を迎えたマーケティング--日常の崩壊と困難な未来への道

Call No. (NDL)
Z17-428
Bibliographic ID of National Diet Library
11065874
Material type
記事
Author
小玉 武
Publisher
東京 : 光琳
Publication date
2011-06-15
Material Format
Paper
Journal name
食品工業 = The Food industry 54(11) (通号 1225) 2011.6.15
Publication Page
p.84~90
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Paper

Material Type
記事
Author/Editor
小玉 武
Author Heading
Alternative Title
Academic speculation of current corporate culture <person observation deck> (18) Marketing facing a new phase: collapse of usual marketing and a bumpy road to the future
Periodical title
食品工業 = The Food industry
No. or year of volume/issue
54(11) (通号 1225) 2011.6.15
Volume
54
Issue
11
Sequential issue number
1225