エージェント・シミュレーションとサービス・ドミナント・ロジックに基づくカスタマー・ロイヤルティの動的変動に関する研究

Material type: 博士論文

Author: Rajapakse, Chathura

Publisher: -

Publication date: 2015-03

Material Format: Digital

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Name of awarding university/degree: 東京工業大学,博士(工学)

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Note (General)：: This thesis holds the view that customer loyalty in modern markets has become a dynamically changing property with the interactions among market entit...

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Material Type: 博士論文
Title: エージェント・シミュレーションとサービス・ドミナント・ロジックに基づくカスタマー・ロイヤルティの動的変動に関する研究
Author/Editor: Rajapakse, Chathura
Author Heading: Rajapakse, Chathura
Publication Date: 2015-03
Publication Date (W3CDTF): 2015-03
Alternative Title: Study on the Dynamics of Customer Loyalty from the Service-Dominant Logic Perspective using Agent-Based Simulation
Degree grantor/type: 東京工業大学
Date Granted: 2015-03-26
Dissertation Number: 甲第9870号
Degree Type: 博士(工学)
Text Language Code: eng
Subject Heading: Agent-Based Simulation
Service-Dominant Logic
Customer Loyalty
Artificial Markets
Target Audience: 一般
Note (General): This thesis holds the view that customer loyalty in modern markets has become a dynamically changing property with the interactions among market entities; hence, the study on customer loyalty requires systems thinking approach. There, it attempts to develop an agent-based market model as a means of studying the dynamic patterns of customer loyalty in competitive business environments. The originality of the work mainly resides in the fact that the model is formulated from the emerging service-dominant logic perspective, which is a novel mindset to look at market interactions and value creation from a systems view point. The thesis presents the details of the formalization of the model, key outcomes as well as a discussion on a potential application in tourism.
identifier:oai:t2r2.star.titech.ac.jp:50265446
Format (IMT): application/pdf
Source: http://t2r2.star.titech.ac.jp/rrws/file/CTT100682956/ATD100000413/Full Thesis - Chathura Rajapakse.pdf （fulltext）
http://t2r2.star.titech.ac.jp/rrws/file/CTT100682956/ATD100000413/Full%20Thesis%20-%20Chathura%20Rajapakse.pdf
Access Restrictions: インターネット公開
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 東京工業大学 : 東京工業大学リサーチリポジトリ