Marketing researcher 夏季9(37)
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Table of Contents
市場調査の五課題と周辺の学問――"狙いづけ"と"意味とり"に臨床の知
p2~9
購買態度の基本的特性の測定――「合理性」と「情緒性」に関する尺度の構成
p10~21
星座グラフ表現法
p22~32
職業からみた新しい社会動向
p33~38
態度尺度、価格、人気の3研究
p39~46
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Bibliographic Record
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- Material Type
- 雑誌
- ISSN
- 0386-5940
- ISSN-L
- 0386-5940
- Title
- Title Transcription
- Marketing researcher
- Volume
- 夏季9(37)
- Author Heading
- 日本マーケティングリサーチ協会 ニホン マーケティング リサーチ キョウカイ ( 00294243 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1985-06
- Publication Date (W3CDTF)
- 1985-06