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国立国会図書館デジタルコレクション
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Table of Contents
電子出版による広告の考察
p1~11
広告の法的規制に関する歴史的研究
p13~27
広告効果測定に関する若干の考察――個人差の問題
p29~33
広告の効果・影響・機能の分析枠組
p35~43
広告効果測定の理論と方法
p45~48
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Bibliographic Record
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- Material Type
- 雑誌
- Title
- Title Transcription
- コウコク カガク
- Volume
- 第22集
- Author/Editor
- 日本広告学会 編
- Author Heading
- 日本広告学会 ニホン コウコク ガッカイ ( 00292105 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1991-07
- Publication Date (W3CDTF)
- 1991-07
- Year and volume of publication
- [1集]-